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  Impressions   Corporate Image   Total Image  

Impression Management and your Personal Brand

We've all heard it a thousand times "You never get a second chance to make a first impression". This statement is just as true and more key today, than the day it was first spoken.

Research has shown that first impressions are based 55% on Visual Presentation (what is seen), 38% on tone of Voice (what is heard) and only 7% on what you actually say (words used). This is an astonishing and alarming statistic.

Everyday we make numerous decisions about products, companies and people based on a few short seconds of being exposed to them. We make a decision: either we will allow them to “show us more” or we decide to move on.

"We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."
-Tom Peters

The consultations, workshops, seminars and training programs offered by The Whole Story focus on Corporate image and Impression Management. The creation and development of the Personal Brand within a company – a brand within a brand.

Sessions are structured in accordance with an assessment of the client’s objectives and requirements. They are practical, enjoyable and interactive - keeping the delegates absorbed and motivated to discover more.

Whether in a Frontline, Sales or Administrative position, whether a Manager or Director, you never get a second chance to make a first impression.

Seminars and training topics:

  • Impression Management and Personal Brand development
  • The Polished professional – grooming and style
  • Visual Success
  • Mastering Dress Codes
  • Figure analysis
  • Psychology of Colour
  • Colour Analysis
  • Nonverbal communication
  • Professional Etiquette
  • Visual Slimming techniques
  • Style do's and don'ts
  • Dressing to suit your Body Shape
  • The art of Rapport building
  • Makeup workshops

The goal of these presentations is to awaken and to impart the crucial knowledge concerning the power of the Personal Brand – our visual image. The impact and impression we have on others and the consequences thereof. Also to inspire confidence and instil self-awareness.

• Do you leave others with the impression you intended?
• Are you remembered for all the right reasons?
• What do people say about you behind your back?

These are important questions for anyone wishing to ponder, whether you are striving to “make it” either professionally or socially. Looking great is important, especially when first impressions are being formed but great clothes alone will not guarantee success or friends. Therefore the seminar covers image, self-image and the necessary congruency between the visual and the actual.

What are you saying without saying a word?

These consultations will explore this silent and powerful realm.

There is a part of ourselves that knows that we can be more. More powerful, more beautiful, more successful and more influential. It’s time to wake up, dust yourself off and take the steps toward changing your life.

Through these sessions you will gain greater self-awareness and a deeper understanding of others. In turn you will become more confident, sassy and self-assured. Ace a multitude of situations; a date, an interview, a new social circle.

The more confident and self-assured we “act” the more confident, attractive and self-assured we become. Improving your Personal brand will positively change how people respond to you. Rather be looked at than overlooked.

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